Manchester United have displaced Real Madrid from the top to attain the status of the most valuable football team in the world. The announcement was made by US magazine Forbes today, in its annual global list that ranks football’s wealthiest clubs.
Research showed that United’s brand appeal, innovations, and aggressive sponsorship techniques and procedures contributed to the club, returning to the top spot for the first time in the last 5 years. Forbes’ survey also revealed the club now had its worth estimated at $3.69 billion (€3.27 billion)
Manchester United moved past Spanish giants Real Madrid in commercial sales despite their recent unmatched successes in the Champion League where they clinched a record back to back UCL title win on Saturday to earn their 12th UCL title.
Forbes further revealed that Man United generated revenue of $765 million over the course of the 2015/2016 football season, which resulted in a whopping $77 million more in revenue than both Real Madrid and Barcelona.
Mike Ozanian, Forbes’ media assistant managing editor disclosed the following in a statement: “Manchester United’s return to the top spot is a testament to their powerful brand and marketing acumen”
The Forbes survey also showed that Manchester United are the most profitable football team in the world with an operational income of $288 million, which is $107 million more than Real Madrid.
The 2017 rankings placed Barcelona at number two with a value of $3.64 billion while Real Madrid who had maintained the first spot for the last four years fell to third with a value of $3.58 billion.
Bundesliga giants Bayern Munich made the top four with a value of $2.71 billion with Premier League side and Man United’s city rivals Manchester City, completing the top five with $2.08 billion in worth.
This is a major achievement for Man United despite the club’s struggles on the pitch in the last few years since Sir Alex Ferguson’s retirement. Jose Mourinho could be the one to restore pride to the club although they finished sixth in the just-concluded campaign, with a Capital one Cup trophy to show for their efforts. They also made it to the UEFA Champions League for next season after their Europa League triumph.
However, United’s fortunes have progressed off the pitch, with the Premier League’s multi-billion dollar television rights contributing immensely. This has made the English League the wealthiest in the world.
Manchester United also boast of a kit deal with Adidas whose reported worth is $90 million a year. English football has flexed its financial might as six of the top 10 most valuable clubs are from the Premier League.
Arsenal were placed sixth on the list with a value of $1.93 billion, ahead of Chelsea and Liverpool whose worths are valued at $1.85 billion and $1.26 billion respectively.
Juventus represented the Serie A on the list in ninth position and are valued at $1.26 billion. Pochettino’s Tottenham Hotspur rounded out the top 10 with $1.06 billion in worth.